Toro and Tractor Supply Announce Partnership

The Toro Co. and Tractor Supply Co. have announced a new long-term strategic partnership. Under the terms of the agreement, Tractor Supply will be Toro’s exclusive partner in the farm and ranch channel for select models of Toro zero-turn mowers, walk mowers and portable power equipment in stores nationwide and online beginning in spring of 2020. Toro did not reveal which specific models were involved in the deal.

Toro said the partnership helps to expand its reach into the rural lifestyle retail market and strengthens Tractor Supply’s product offering with a leading outdoor power equipment brand.

“We are very excited to partner with Tractor Supply Company and for the opportunity to further extend our reach and strong brand to meet the lifestyle needs of rural homeowners,” said Rick Olson, chairman and chief executive officer of The Toro Company. “In partnering with a leading retailer like Tractor Supply, with a strong history and focus on serving the farm and ranch customers, this relationship complements our existing channel strategy and footprint and helps us reach a customer segment that has long been important to us.”

Related Articles

Management Changes at Manitowoc and Morbark
Scania Enters North American Pleasure Craft Market With 900, 1150 hp Diesel Engines
Off-Highway Research Plans Free Global Briefing
Timken’s Sales Fall 19.7% In Second Quarter
Terex Reports Second-Quarter Loss
Bauma China Update: Perkins Pulls Out Of Show
Volkswagen Decides Not To Sell MAN Energy Solutions
Production Ends at Mann+Hummel’s Germany HQ

Magazine Issue Archive

Diesel Progress – August 2020
Diesel Progress International July-August 2020
Diesel Progress – July 2020
Diesel Progress – June 2020
Diesel Progress International May-June 2020
Diesel Progress – May 2020
Diesel Progress – April 2020
Diesel Progress International March-April 2020
Diesel Progress – March 2020
Diesel Progress – February 2020

Login

Forgotten Password?

Haven’t got an account? Click here to register.