Arjun Mirdha has been named to the position of Genie chief commercial officer for Terex Aerial Work Platforms (AWP), the company announced. In this newly created role, Mirdha will have global responsibility for all aspects of the commercial side of the Terex AWP business for the Genie brand, including sales, commercial operations, marketing, parts, services and lifestyle solutions.
Before joining Terex AWP, Mirdha spent 21 years at JCB, most recently as president and CEO of the company’s North American business. He has extensive work in Europe, Asia and the United States. He also served as a board member for the Association of Equipment Manufacturing.
Mirdha will be based in Redmond, Wash.