As of today, one of the world’s largest transportation groups has a new brand identity with Volkswagen Truck & Bus AG officially becoming Traton AG.
“Traton is a young company with the unique character of a start-up and the extensive experience of its traditional brands,” said Andreas Renschler, CEO of Traton AG and member of the board of management of Volkswagen AG. “This combination is what it takes to re-invent transportation for future generations. Today, we start spreading the Traton spirit across all our brands, locations and functions. It is impressive to see how strong our ties are — Traton lives through the brands and vice versa. Together we are the Traton Group and we are dedicated to drive transportation to the next level.”
The Group, founded in 2015 as Volkswagen Truck & Bus GmbH, comprises the brands MAN, Scania, Volkswagen Caminhões e Ônibus and Rio.
“Our group consists of strong unique brands, but Traton makes us even stronger,” said Henrik Henriksson, CEO of Scania and member of the board of management of Traton AG. “Under one roof we are able to join forces and bundle our innovative power. Traton connects the brands and fosters our collaboration. With Traton we are laying the foundation for a new ecosystem of transport and logistics.”