Manitou North America, West Bend, Wis. has added two new roles to its product management and marketing teams to strengthen support its Manitou, Gehl and Mustang by Manitou brands. Mike Sover has joined the team as the North America product marketing manager for mobile elevated work platforms (MEWPs), and Julie Ryer as the North America service and solutions marketing manager.
Sover joins Manitou North America from a product manager at Master Lock, where he was responsible for leading the strategic growth initiatives and new product innovation for the Locker Lock product category. Sover’s prior experience includes product management and marketing positions at Illinois Tool Works, Emerson Electric (Knaack Division) and Revcor.
Ryer most recently was as account manager for Lavelle Industries, in charge of new business development.
“We have been focused on adding depth and experience to our teams to support our overall growth and new product goals for North America,” said Jeff Weido, senior director of product management and marketing for Manitou North America. “We introduced MEWPs to the United States and Canada this year, and Mike will be focused on ensuring these products continue to meet both market and customer demand.
“Julie will have a similar emphasis on strategically growing our Service and Solutions products, including Edge attachments. We are experiencing high demand in both of these areas, and we are excited to have Mike and Julie on board to build upon those growth opportunities.”