Deere Wins Green And Yellow Lawsuit

A U.S. District Court in Kentucky has ruled in favor of Deere & Company in a lawsuit that was filed to protect use of the trademark green and yellow color combination on John Deere agricultural equipment.  Following a one-week bench trial in June, the U.S. District Court in Paducah, Ky. found in favor of Deere. The court decision permanently bans the use of the John Deere colors by FIMCO, Inc., a South Dakota company that manufactures and markets agricultural sprayers under the “Ag Spray Equipment” brand name.

 The lawsuit asserted that FIMCO’s green and yellow equipment infringed on Deere’s trademark for the color combination. Deere also claimed that use of the colors by another manufacturer confuses the public as to where the product originated and dilutes the value of the John Deere brand. In a 107 page decision, the District Court found for John Deere on all its claims.

 The court ruled that John Deere’s green and yellow color combination qualified as a “famous” trademark since as early as the late 1960s and that FIMCO intentionally chose green and yellow to create an association with the John Deere brand. The court also found that FIMCO’s use of green and yellow was likely to cause confusion among purchasers as to whether its agricultural equipment was manufactured by or endorsed by John Deere. 

The court decision said FIMCO, Inc. and all persons affiliated with the company are permanently enjoined from using the combination of green and yellow colors in the manufacture, distribution, marketing, advertising or sale of trailed and wheeled agricultural equipment in any locality within the United States. The court gave FIMCO 60 days to file with the court a plan on how it will comply with the permanent ban.

Related Articles

Torqeedo And ZF Tie-Up
Dana CEO To Keynote At DP Summit
New PowerView From Enovation
New Exec VP At Meritor
FPT, Yanmar In Marine MOU
Meritor Acquires TransPower
Ownership Change For GIE+EXPO
Bigwood New Mecalac GM

Latest News

Torqeedo And ZF Tie-Up
Dana CEO To Keynote At DP Summit
New PowerView From Enovation
New Exec VP At Meritor
FPT, Yanmar In Marine MOU
Meritor Acquires TransPower
Ownership Change For GIE+EXPO
Bigwood New Mecalac GM
Complaints Filed Over Chinese Engines

Magazine Issue Archive

Login

Forgotten Password?

Haven’t got an account? Click here to register.