The Association of Equipment Manufacturers (AEM) has launched a new television ad campaign urging President Trump against following through with new tariffs on steel and aluminum imports.

The spot, which will run on “Fox & Friends,” “Morning Joe,” and “Hannity” as well as on digital platforms, features manufacturing employees speaking directly to the president, and urging him to “just say NO” to steel tariffs.

“It’s not too late for President Trump to reverse course on steel tariffs,” said AEM President Dennis Slater. “That is why our board decided to make a substantial investment in launching this campaign to urge the president to steer away from tariffs that will ultimately hurt equipment manufacturers and cost American jobs.”