Freightliner LLC has added a new member to the company’s executive committee, created for marketing and distribution and aligning its truck and component sales efforts under a single executive.
Michael E. Delaney will join Freightliner’s executive committee as senior vice president of marketing. In this newly created position, Delaney will assume responsibility for the development of the Freightliner, Sterling and Western Star truck brands. He will also help guide the efforts of the Detroit Diesel, Thomas Built, Freightliner Custom Chassis and American LaFrance business units to “establish their nameplate identities within the markets they serve.” Based at the company’s Portland, Ore. headquarters, Delaney’s specific duties will include top level management of market planning, product strategy, brand advertising, segment development, product promotion and new truck pricing.
John Merrifield, presently senior vice president, Sterling and Western Star Trucks, will become senior vice president, distribution, for the Freightliner LLC organization. He will oversee the company’s network of independently-owned and -operated truck dealerships and will also assume responsibility for the evolving role of the 192-location Detroit Diesel Distributor network within the DaimlerChrysler Commercial Vehicles NAFTA structure.
Mark Lampert, presently senior vice president, Freightliner Trucks, will assume the additional responsibility for the development of sales for the Sterling and Western Star brands, as well as for the Detroit Diesel on-highway engine business unit and the company’s proprietary components sales. He will also oversee the company’s used truck operations.