Organizational, VP Changes at Cat

As part of its previously announced plan to review and update its strategy, Caterpillar Inc. announced a series of organizational changes — including the establishment of two new divisions — along with new vice presidential appointments and retirements.

The two new divisions are:

The Product Support & Logistics Division (PSLD), which Cat said will combine groups currently located in other Caterpillar divisions to drive collaboration and implement strategic initiatives. PSLD will include design and manufacturing of wear and maintenance component products, as well as support of prime product and parts distribution, inbound and outbound logistics, warehousing functions and packaging and container management.

The new business will be led by Vice President Chris Snodgrass, currently general manager for Caterpillar’s Industrial Power Systems Division (IPSD). Snodgrass, who will assume his new duties effective July 1, will report to Rob Charter, group president of Customer & Dealer Support.

Snodgrass joined Caterpillar in 2013 following a 20-year career that included senior and executive leadership positions with commercial vehicle and industrial components manufacturer Meritor, and with Daimler AG, which included roles in the Mercedes Benz truck division in Europe, Freightliner Trucks in North America, and with engine manufacturer Detroit Diesel Corp.

The Digital Enabled Solutions Division will bring together the company’s data analytics group, the enterprise data hub, equipment management tools, Cat Connect technologies and customer experience portals.  “We recognize the need to bring these groups into an organization that will bring enhanced focus and strategic alignment to the existing and yet-to-be developed digital enablers for our products and customers,” said Caterpillar CEO Jim Umpleby.

Caterpillar will immediately begin an external search for an executive to lead the new division, which will also report to Charter. In addition, as part of the reorganization, Caterpillar’s marketing and brand organization will become part of the existing Global Aftermarket Solutions Division led by Vice President Nigel Lewis.

Damien Giraud will become vice president of Caterpillar’s Global Construction & Infrastructure Division Aug. 1, succeeding Paolo Fellin, who is retiring after 37 years at Caterpillar.

Caterpillar also announced the retirement of three vice presidents. After 37 years of service to the company, Paolo Fellin, Caterpillar vice president of the Global Construction & Infrastructure (GCI) Division, will retire effective Aug. 1. He joined Caterpillar in 1980 in Geneva, Switzerland and has held a series of sales and marketing and product management positions. In 2004, he was named vice president of Europe, Africa and the Middle East (EAME) and became VP of EAME Distribution Services before becoming vice president for GCI in 2013.

Fellin will be succeeded Aug. 1 by Damien Giraud, currently worldwide product manager for Caterpillar’s large excavators. Giraud joined Caterpillar in 1998 and during his nearly 20 years at the company, he has held a number of marketing and product management roles with an increasing level of responsibility. A native of France who speaks four languages, Giraud has worked in Europe, Africa, Asia and North America.

Greg Folley, Caterpillar vice president of the Industry Solutions, Components & Distribution Division (ISCD), will retire Aug. 1 after 22 years at the company. Folley joined Caterpillar in 1995, and held numerous positions in the Human Services Division, before being named vice president of the Core Components Division in 2008. He then served as the chief HR officer from 2009-11, and as vice president of the Remanufacturing, Components & Work Tools Division from 2011-15. In 2016, Folley was named vice president of ISCD.

George Taylor, vice president of the Marketing & Digital Division, will retire Aug. 1 after 19 years at Caterpillar. Taylor joined Caterpillar in 1998 as a strategic business planning services manager and held numerous marketing, product support and general management positions before he was named the director and general manager of the global on-highway truck group in 2006. In 2015, he became vice president of the Customer Services Support Division and later was named vice president of the Marketing & Digital Division.