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CNH Global N.V. said it will reorganize its operations into four global brand structures: CaseIH and New Holland agriculture and Case and New Holland construction equipment.
“This represents an aggressive transformation agenda to invigorate our brands,” said CNH president and CEO Harold Boyanovsky. “We’re convinced that organizing the company around the brands is a strong first step to increase shareholder return. CNH has been underperforming the industry and the challenge for CNH, as with all Fiat Group companies, is to achieve competitive excellence over the next two years. Realizing our growth plans requires a resolute focus for each of our brands to satisfy even more the differentiated needs of brand dealers and customers. I am determined to deliver on this commitment to our loyal dealers and customers. It is the key enabler for bringing our financial performance in line with the Board and shareholder expectations.”
As part of the reorganization, four presidents with profit and loss accountability for their global brands have been appointed. For the agricultural businesses Mario Ferla, will be president of CaseIH and Marco Mazzu, president of New Holland. For the construction equipment business are Jim McCullough, is president of Case and Franco Fenoglio, president of New Holland. The previous functions of global presidents responsible for the agricultural and construction equipment business are eliminated. Roland Sunden, Ag president since January 2004, has left the company.
CNH said these global brand presidents will be supported by company-wide product development, manufacturing, parts and service, supply chain and logistics, quality functions, as well as CNH Capital and Strategic Sourcing whose role is to provide products, services and customer support.